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The archived news from our company:
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An update to our data entry software DataGate Suite is available for download.
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Official release of the systemy with the YAC Data On-Line application.
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P&P Consulting became a user of our SPSS-2-Excel program.
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2 Research Poland became a user of our DataGate programs.
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Starcom became a user of the YAC Data Analyzer program.
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Go to the Download page to try out the demonstration version of the YAC Data Builder application (YDB-Lite) and the full version of YAC Data Analyzer.
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4P research mix became a user of the YAC Data Analyzer program.
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Ipsos Poland became a user of our YAC Data Analyzer and DataGate programs.
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Marta Trybulec will be our new Marketing Boss - welcome aboard!
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YAC Data On-Line now includes a second functionality - a viewer of predefined reports (alongside already available wizards for defining new analyses). Reports may contain tables and charts, and can be recalculated for predefined target groups and/or waves. This allows for very quick distribution of results to clients.
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In version 2.30 of YAC Data Kit many analytical functions were added / enhanced:- significance tests for means and fractions on any given level of significance,
- option for showing table margins,
- new statistics: variance and standard deviation,
- parameter for showing calculation base (for each cell),
- exclusion of system missing data from calculation bases,
- faster calculation of media plans and faster optimization,
- more and enhanced analysis wizards,
- option for hiding empty rows and/or columns.
Moreover, presentation of result was enhanced (e.g. base coloring, distinction of differing bases, percent signs).
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YAC Data On-Line (YDOL) preview, a version of our data analysis program that runs under internet browsers, is already available for your evaluation - please use this link to go the application's pages.
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Inquiry became a user of our DataGate programs.
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YAC Data Kit in version 2.20 adds the possibility to define and analyze questions that are defined by several dimensions (or axes), such as:- opinions x evaluation (how strongly respondents agree or disagree with an opinion) with labeled and numeric scales,
- statements x brands (which brands fit a given statement),
- statements x brands x scale (how well each brand fits a given statement).
Based on tables with results from multi-dimensional questions, new types of charts may be easily prepared.
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ARC Rynek i Opinia, already the 5th market research institute, became a user of the YAC Data Analyzer program.
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YAC Data Builder 2.10 - the program for importing data into YAC Data Analyzer - in the previous version was a console application. Currently it is an integrated GUI environment that contains a fully functional script editor for .dbs files and many functions that help and ease script preparation and data processing:- an import utility that loads data directly from SPSS (.sav) files and allows for defining the data's structure (modules, question definitions),
- syntax highlighting,
- column blocks,
- search / replace with regular expressions and incremental search,
- multi-level undo and redo,
- macro recording and playback,
- script validation,
- data processing directly from the editor,
- run YAC Data Analyzer automatically on the processed data,
- make-type utility that processes only the changed parts of the documentation and data,
- and many, many more...
The previous console version is still available (for batch processing).
Press analysis extensions in YAC Data Analyzer 2.10 include:- handling of readership data by days for dailies in general analysis and media plans,
- handling of data on the number of issues, circulation and sales (also by days of the week and by regions),
- calculation of indicators based on the number of issues, circulation and sales (e.g. cost of insertions / sales),
- automatic importing and displaying of data collected by Zwiazek Kontroli Dystrybucji Prasy (Union for Control of Press Circulation).
Moreover, many smaller extensions were added that should help in day-to-day program usage.
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I-Metria became a user of the YAC Data Analyzer program.
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Pentor-Poznan became a user of the YAC Data Analyzer program.
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YAC Data Analyzer 2.00 introduces press media plan optimization. Genetic and randomization algorithms are used to find media plans that meet one or more criteria, but can also optimize for two or more values (such as OTS 1+ and Freq) at the same time. Optimization for two or more target groups is also supported.
Full export of reports (including charts) was also added to the program.
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Our client, TNS OBOP, also became a user of the YAC Data Analyzer program.
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ACNielsen Poland became a user of the YAC Data Analyzer program.
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The next version of YAC Data Analyzer (1.20) introduces press readership data analysis, with calculation of advertising campaign indicators (media plan). You can compute all kinds of readership indicators, such as last issue readership, average issue readership, season cycle readership, number of issues read, number of contacts with an issue, readers per copy, and many more. Moreover, the following functions are available:- preselection of titles based on the regions they are issued in,
- seamless transition from the readership analysis module to the media planning module, or rather the possibility of joint analysis of readership and media planning indicators,
- OTS and OTS+ computations on any level (e.g. OTS 10, OTS 20+),
- merging of OTS levels (e.g. OTS 1:3),
- analysis of all indicators by waves of the survey and in various target groups,
- crossing of all indicators with other questions,
- analysis of coreadership and structure,
- simultaneous analysis of many price lists,
- analysis of only those readership and media plan indicators which are of interest to the user,
- all data may be analyzed for groups of titles,
- the CPP and CPM indicators are available in GRP, Reach, and Effective reach flavors (for any level of effective reach, e.g. OTS 3+),
- population estimation of the indicators: AIR, GRP (i.e. Gross Impressions), OTS, OTS+.
In price lists you can define advertisement prices for all titles and various types of ads, and you can set a default price - one that will be automatically taken for new analyses. Price list comparison allow to take into account all kinds of promotions, discounts, packages, and other kinds of special offers.
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In the new version of YAC Data Analyzer (1.10) you can analyze radio audience data. The following indicators may be computed: spontaneous and prompted awareness, weekly and daily reach, and reach in quarters. The analysis may be crossed by the places of listening and radio signal source. You can also analyze the mean time of listening, market share, and average quarter audience. The program allows for trends analysis, comparison of target groups, calculation of audience structure, colistening of stations and crossing of all indicators by any of the other questions.
All this in flexible pivot tables with the possibility of estimation of the results to the surveyed population, sorting, aggregated analysis for groups of stations, days of the week, time segments and other parameters. You also get: preselection of stations based on emission regions and easy report exports to other applications.
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After nearly four months of intensive work we are ready to present the first version of our analytical software: YAC Data Analyzer. Most of our efforts were directed at creating a general platform for the development of various kinds of analyses in the future, but with this version you already get multi-dimensional pivot tables with nested parameters, a fully operational charting module, multi-wave analysis, complex filter (target group) definitions, standard descriptive statistics, analysis of weighted data, and automatic data recalculation after installation of new data. The application is bilingual (Polish-English with the possibility of extension to other languages), the survey texts may be in one, two or more languages.
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Millward Brown SMG/KRC contracted us to prepare software which would help in processing data from the survey of outdoor advertising. In the study, with the help of GPS, data was collected on the positions of billboards and on respondents' routes through the city (Wroclaw). Our first application visualized these positions and routes, and calculated billboards closest to respondents. The second program processed the collected data to compute reach and other media indicators.
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On this day, the company YAC Software was formed - we are planning to develop software for the market research industry, concentrating on analytical and data processing applications.
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