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| Media plan |
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Details:
The basic media plan allows you to calculate campaign indicators
for titles and groups of titles:
The following press indices were shown above:
- NOI - number of insertions,
- OTS+ [1] - reach 1+ (or total reach),
- OTS+ [2/3] - reach 2/3+,
- Freq - average frequency,
- GPR - gross rating points.
You can also compare several media plans:
Or compare media plans in several target groups (or waves) -
examples below show the results for all selected titles (TOTAL for D1,2 and FD1,2):
Or cross the results with other questions:
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For each title independently you can define one or more ad prices. One of the prices may be marked as default -
this price will be used automatically in newly defined analyses.
Because the file format of the price list is open (XML-like)
there should be no problem in exporting prices from other applications to this format.
Then, based on this price (or another one if selected), the CPP and CPM indicators will be calculated.
In the above:
- CPI stands for Cost per Insertion,
- COI for Cost of Insertions, so COI for all titles (TOTAL) is the campaign's budget,
- CPP-G for Cost per Point (GRP),
- CPP-R for Cost per Point (Reach),
- CPM-G and CPM-R for Cost per Thousand (in GRP and Reach versions).
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