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Home page YAC Data Analyzer - Radio Trybiks' Dive

Back Products YAC Data Kit YAC Data Builder YAC Data Analyzer Pivot tables Charts Press Media plan Optimizer Radio Wizards YAC Data On-Line Survey hosting Customized solutions Version history Clients YAC Data Kit Radio Radio data analysis in pivot tables List of audience indicators Hierarchy of stations, selection of stations by regions, merging Analysis wizards Details: Radio data analysis in pivot tables As other data in the program, radio audience data is analyzed in pivot tables, in which the various parameters may be moved between dimensions (columns, rows, and layers). In the table below, audience indicators and target groups were placed in rows, stations and groups of stations - in columns: To switch from group comparisons to, for instance, trend analysis, it is enough to move target groups to layers, and waves to columns or rows: You can also cross audience data by other questions: Top List of audience indicators The following audience indicators are available: Awareness (spontaneous, prompted) Weekly reach Daily reach Reach in quarters Market share Mean audience time (in minutes) Average Quarter Audience "Percentage" indicators may by estimated to the given population. Other indicators specific to a given survey may be added, such as program evaluation. Top Hierarchy of stations, selection of stations by regions, merging In the application, radio stations are displayed according to a predefined structure: You can also select stations based on the regions they are available in (only those stations will be displayed). Stations may be merged to calculate results for groups of stations. Top Analysis wizards As all analyses in the application, radio analyses are defined by one of the available wizards: Ranking - a fast analysis that displays the results for selected indicators and selected stations and groups of stations Compare waves - analysis of audience trends Compare target groups - compares indicator values in two or more target groups Colistening - shows the percentage of respondents that listen to one station among respondents that listen to another station Structure - allows you to cross audience indicators by other questions (e.g. demographics) Listening by days of the week - crosses indicators for a given station or group of stations by days of the week (that can be merged into day types such as weekdays / weekends) Listening by quarters - crosses indicators for a given station or group of stations by listening time (these can be merged into day parts) Listening by places - shows where respondents listen to radio stations (e.g. work, home, car, etc.) Signal sources - shows the source of the signal of stations respondents listen to (e.g. aerial, cable, internet, etc.) Other wizards may be added, if necessary. Top