YAC Software

Market Research in Poland - 2009

2 May 2010

Summary of turnovers of market research companies in Poland in the years 1996-2009 based on the newest data published by OFBOR.

YAC Data Kit - version 4.10

7 Mar 2010

In this version of YAC Data Kit we added user definitions - new questions can be defined based on existing questions, and then used just like standard survey questions.

DataGate Suite - Language Guide

14 Feb 2010

A language guide and documentation on reserved words were added to the pages of our DataGate Suite program.

Nested randomized blocks

22 Jan 2010

In version 2.10 of YAC Interview Kit we introduced blocks to group other blocks, pages, and questions. What's more, the order of elements in a block may be randomized. In this text we discuss this feature in greater details, especially on nesting blocks (with randomization).

Names of variables in continuous surveys

22 Jan 2010

The management of data from continuous studies is not easy. In this text we show a method of assigning names (identifiers) to variables, so that typical data processing and analysis operations on multi-wave surveys is a bit easier. This method also safeguards against certain types of errors.

Wszechnica Polska - Higher School of the Universal Education Society in Warsaw becomes one of our clients

22 Jan 2010

Wszechnica Polska - Higher School of the Universal Education Society in Warsaw became a user of our DataGate Suite program.

The full list of YAC Software's clients can be found here.

Example of quota checking

17 Jan 2010

A bit more complex example of quota control in our YAC Interview Kit software.

YAC Data Kit - version 4.03

14 Jan 2010

In this version of YAC Data Kit we added new statistics:

Row sum - Row Sum - sum of cells in a row, grouped by questions.
Column sum - Col Sum - sum of cells in a column, grouped by questions.
Row share (of column sums) - Row Share of Col Sums - share in the row of the sum of cells in the cell's column, grouped by questions.
Column share (of row sums) - Col Share of Row Sums - share in the column of the sum of cells in the cell's row, grouped by questions.

Version history: here.

Quotas in YAC Interview Kit

12 Jan 2010

YAC Interview Kit has mechanisms for controlling quotas during a survey. In this text we go into more detail about the constructs implemented in YIK's scripting language and how these map to client's requirements and the questions in the questionnaire.

YAC Interview Kit - version 2.10

11 Jan 2010

A new version of our system for questionnaire based research is ready - YAC Interview Kit.

Added: introduction of blocks for grouping nested blocks, pages, and questions.
Added: questions on a page can now be displayed in random order.
Added: blocks, pages, and questions in a block can now be displayed in random order
Added: added right-to-left display of response elements (text, radio buttons / check boxes).
Added: limiting the maximum number of responses a respondent may select in multi-choice questions.
Added: introduction of test surveys (with more strict access control than demonstration surveys).

Version history: here.

YAC Data Kit - version 4.02

4 Jan 2010

In this version of YAC Data Kit we introduced:

Filtering questions in the target group and questions dialog windows.
Calculation Base parameter can now display the record set against which the calculations are being run.
Restricting the lists of questions in the target group and questions dialog windows to the selected record set.
Forcing a minimum number of waves in analyses.
Survey expiry date after which a survey becomes unaccessible.

Handling missing data in filter expressions

30 Dec 2009

Handling of missing data in filtering expressions is discussed in this text - filter expression such as may be found in questionnaire scripts or data analysis programs (for instance - target group definitions). The solution is based on 3-valued logic with the values of TRUE, FALSE, and MISSING (DATA).

YAC Interview Kit - version 2.04

6 Oct 2009

A new version of our system for questionnaire based research is ready - YAC Interview Kit.

Added: support for references to responses in grid questions in variables, preconditions, and randomization instructions in questions and axes.
Added: optional identifier for axes.
Added: $files and $surveys variables.
Added: optional exporting of data of unfinished interviews.
Changed: certain question identifiers are now reserved and cannot be used in questionnaires.
Changed: fixed testing of parts of questionnaires (to/from cursor, highlighted block) when pre or mask instructions were defined in the selected block.

Version history: here.

Polls@Mediarun

12 Aug 2009

Subpages with GaduSonda polls prepared for Mediarun - Polls@Mediarun.
You know a bit of Polish? - come and see how this works!

YAC Data Kit - version 4.01

24 Jul 2009

In this version of YAC Data Kit we introduced data file protection based on hardware keys.

YAC Text Recoder - version 2.05

25 Jun 2009

A new version of our program for coding open text responses is ready - YAC Text Recoder.

In this version:

When importing data, the project file is checked for consistency.
When importing data / opening Fixed-ASCII data, the data file is checked for consistency.
And we fixed various small issues.

You can download the demo version from here.

SPSS Syntax Tips

20 Jun 2009

Several short tips on using the SPSS command language - SPSS Syntax. These tips are based on the most frequent phrases found in search logs leading to these pages:

Recode values by cases instead of by variables.
Recode multi-value variables into dichotomous variables.
Automatically execute data processing instructions.
Change the order of variables in a data file.
Automatically save you data after execution of data processing instructions.

Pretty simple stuff, but helps a lot when working with SPSS. :-)

YAC Interview Kit - version 2.03

8 Jun 2009

A new version of our system for questionnaire based research is ready - YAC Interview Kit.

Viewing respondent data directly in YAC Interview Manager.
Fixes in support for Internet Explorer, version 6 and 7.
Exporting long text responses directly to SPSS data files.
Small changes in the questionnaire scripting language (page width, rejectedURL).

Version history: here.

YAC Data Kit - version 4.00

1 Jun 2009

Official release of the versino with analyses of TV audience data.

WOLNE ZAWODY.pl - the portal for professionals and their clients

27 May 2009

The WOLNE ZAWODY.pl (FREE PROFESSIONS) portal, that we had the pleasure to work on, enters the testing phase.
You know a bit of Polish? - come and see how it works!

YAC Text Recoder - version 2.04

20 May 2009

A new version of our program for coding open text responses is ready - YAC Text Recoder.

In this version we added:

handling of long text responses in SPSS data files (up to 32767 characters),
optional view of full response texts in the recoding window.

You can download the demo version from here.

YAC Interview Kit - version 2.02

7 May 2009

A new version of our system for questionnaire based research is ready - YAC Interview Kit.

Added: panel instruction in survey definition for restricting surveys to panelists of the given panel.
Added: noback and noret attributes in pages and questions that block respondents from going back to previous questions.
Added: action instruction in pages and questions - execute an action when the respondents leaves a question or a page.
Added: quota actions - finish the interview with quota status.
Added: pre instruction in pages and responses - show pages and responses when a condition is met.
Added: mask instruction in questions and axes and nomask attribute in responses - show or hide those responses there were selected by the respondents in some previous question.
Added: references to questions in the rand instruction - show responses in the same order as in a previous, randomized, question.
Added: quota limits with min and max identifiers in ranges.
Added: variables - references to earlier responses in question and response texts.

Version history: here.

noback vs. noret

16 Apr 2009

A short post on two possible instructions that block respondents from going back to previous questions in computer aided interviewing systems, and especially in system where respondents fill out the questionnaires themselves (be it CASI or CAWI).

Market Research in Poland - 2008

8 Apr 2009

Summary of turnovers of market research companies in Poland in the years 1996-2008 based on the newest data published by OFBOR.

CMR becomes one of our clients

23 Mar 2009

Market Monitoring Center became a user of the YAC Data Analyzer program.

YAC Data Kit - version 3.04.c

17 Mar 2009

Various small enhancements and fixes.

YAC Interview Kit - version 2.01

16 Mar 2009

A new version of our system for questionnaire based research is ready - YAC Interview Kit.

Added: page instruction for grouping questions on a single screen.
Changed: question nocls attribute was replaced by page seq attribute.
Added: auto questions that allow for passing responses via links to the questionnaire.
Added: logo instruction - a survey specific logo can be displayed on the questionnaire screens.
Changed play definition to better handle video content.

Version history: here.

YAC Text Recoder - version 2.03

6 Mar 2009

A new version of our program for coding open text responses is ready - YAC Text Recoder.

In this version response text unification options were added:

Trim leading blanks - deletes blanks from the front of the response,
Trim trailing blanks - deletes blanks from the end of the response,
Remove repeating blanks - contracts consecutive blanks into a single blank,
Unify case - changes all texts to lowercase thus unifying responses that differ only by case,
Unify diacritics - changes all diacritics into respective ANSI characters.

You can download the demo version from here.

Searching for Values in 2D Tables

24 Feb 2009

A quick hint on how to search for data in Excel in two-dimensional tables (cross-tabulations).

ERESTE becomes one of our clients

13 Feb 2009

ERESTE became a user of the YAC Data Analyzer program.

Effective Reach and Optimization

13 Jan 2009

This article discusses some nuances of press media plan optimization where the possible solutions are limited by criteria defined for Effective Reach or for the CPP (Cost per Point) and CPT (Cost per Thousand) indicators in their versions based on Effective Reach.

YAC Interview Kit - version 2.00

23 Jan 2009

A new version of our system for questionnaire based research is ready - YAC Interview Kit.

In this version we added an internet "store" - if respondents are awarded points for taking part in surveys, they can exchange those points for various kinds of prizes.

Moreover, respondents:

Have access to lists of available surveys, finished interviews, and missed surveys.
Have access to their personal data where they can also update that data.
Have access to a catalog of products with detailed descriptions for each product.
Can review their basket and can order selected products.
Can view the history of their "purchases".

Version history: here.

GaduSonda - official start

23 Dec 2008

Although the GaduSonda project started some time ago, now, after conducting 14 surveys and over 13,000 interviews, and having over 4,000 panelists, we can confidently invite market research institutes and departments to cooperate with us on new research projects.

Referencing Cells in Excel

22 Dec 2008

Two exercises that should help Excel users (and users of other spreadsheets) refer to other cells in formulae. Relative and absolute references are discussed using two examples: calculating percents given counts, and calculating the multiplication table.

Open All and Merge

9 Dec 2008

An Excel macro that shows how multiple sheets may be moved into a single common workbook.

GSS data file imported

19 Nov 2008

Full data from the General Social Survey imported into our YAC Data Kit software.

The file can be downloaded from here. The data is also available on our YDOL server.

You can find more information on the project's page.

IV Congress on Youth Marketing

16 Oct 2008

At the IV Congress on Youth Marketing we will be presenting the survey platform GaduSonda. The congress is being organized by ECU Marketing, part of Informedia Polska Sp. z o.o., and will be held on 23-24 October 2008 in the Polonia Palace Hotel, Warsaw.

We will be talking about our project during the session conducted by the President of Inquiry, Agnieszka Gornicka. The topic of the session is: "How to Ask to Get Them Talking - Youth in Market Research".

Come and take a look!

PBS DGA becomes one of our clients

12 Oct 2008

PBS DGA became a user of our YAC Text Recoder program.

YAC Text Recoder - reloaded (version 2.00)

21 Aug 2008

A new version of our program for coding responses to open ended questions - YAC Text Recoder - is ready.

The main change in this version is that now you can assign many codes to a single text response. But there are also other additions:

non-numeric code identifiers are now supported,
direct access to SPSS data files (.sav) is now supported,
code counts are reported on line in the code list of the recoding window,
recodes are written to the project file independently of saving numeric data to the data file.

You can also test the demonstration versions of this program.

IX Polish Congress of Market and Opinion Researchers

5 Aug 2008

Our presentation "Respondents in the Net - Market Research among Existing Internet Communities" (Marta Trybulec, Michal Trybulec) has been accepted for this year's IX Polish Congress of Market and Opinion Researchers. Come and take a look!

YAC Interview Kit - version 1.00

21 Jul 2008

First version of our new software for data acquisition - YAC Interview Kit - is ready.

CAPI and CAWI surveys are supported, also data exporting to various formats, including YAC Data Kit.

All typical question types, are supported, as well as quota control, filters, multi-media content, and custom layouts.

You can also test demonstration versions of these programs.

GfK Polonia becomes one of our clients

10 Jun 2008

GfK Polonia became a user of our SPSS-2-Excel program.

General Social Survey

13 Apr 2008

Data from the General Social Survey imported into our YAC Data Kit software, also available on our YDOL server.

You can find more information on the project's page.

Market Research in Poland - 2007

10 Apr 2008

Summary of turnovers of market research companies in Poland in the years 1996-2007 based on the newest data published by OFBOR.

Academy of Humanities and Economics in Lodz becomes one of our clients

22 Feb 2008

Academy of Humanities and Economics in Lodz became a user of our DataGate Suite program.

Michal Trybulec becomes GaduSonda's Project Manager

1 Dec 2007

A new project is starting in GG Network (previously: Gadu-Gadu) - GaduSonda - conducting market research surveys among the instant messagener' users and among Gadu-Gadu's internet communities. YAC Software will create the interviewing software, will be handling day to day survey management, data processing, and analysis tasks, as well as contacts with GaduSonda's clients.

DataGate Suite - version 2.40

11 Nov 2007

An update to our data entry software DataGate Suite is available for download.

YAC Data Kit - version 3.00 (YDOL)

29 Sep 2007

Official release of the system with the YAC Data On-Line application.

P&P Consulting becomes one of our clients

14 May 2007

P&P Consulting became a user of our SPSS-2-Excel program.

2 Research Poland becomes one of our clients

7 Feb 2007

2 Research Poland became a user of our DataGate programs.

Starcom becomes one of our clients

11 Dec 2006

Starcom became a user of the YAC Data Analyzer program.

Download the YAC Data Builder and YAC Data Analyzer applications

25 Sep 2005

Go to the Download page to try out the demonstration version of the YAC Data Builder application (YDB-Lite) and the full version of YAC Data Analyzer.

4P Research Mix becomes one of our clients

7 Sep 2005

4P research mix became a user of the YAC Data Analyzer program.

IPSOS Poland becomes one of our clients

15 Jul 2005

Ipsos Poland became a user of our YAC Data Analyzer and DataGate programs.

Marta Trybulec - our new Marketing Manager

1 Apr 2005

Marta Trybulec will be our new Marketing Boss - welcome aboard!

YAC Data On-Line - report viewer

7 Mar 2005

YAC Data On-Line now includes a second functionality - a viewer of predefined reports (alongside already available wizards for defining new analyses). Reports may contain tables and charts, and can be recalculated for predefined target groups and/or waves. This allows for very quick distribution of results to clients.

YAC Data Kit - version 2.30

7 Mar 2005

In version 2.30 of YAC Data Kit many analytical functions were added / enhanced:

significance tests for means and fractions on any given level of significance,
option for showing table margins,
new statistics: variance and standard deviation,
parameter for showing calculation base (for each cell),
exclusion of system missing data from calculation bases,
faster calculation of media plans and faster optimization,
more and enhanced analysis wizards,
option for hiding empty rows and/or columns.

Moreover, presentation of result was enhanced (e.g. base coloring, distinction of differing bases, percent signs).

YAC Data On-Line - preview version

3 Jan 2006

YAC Data On-Line (YDOL) preview, a version of our data analysis program that runs under internet browsers, is already available for your evaluation - please use this link to go the application's pages.

Inquiry becomes one of our clients

25 Nov 2004

Inquiry became a user of our DataGate programs.

Multi-dimensional questions

12 Sep 2004

YAC Data Kit in version 2.20 adds the possibility to define and analyze questions that are defined by several dimensions (or axes), such as:

opinions x evaluation (how strongly respondents agree or disagree with an opinion) with labeled and numeric scales,
statements x brands (which brands fit a given statement),
statements x brands x scale (how well each brand fits a given statement).

Based on tables with results from multi-dimensional questions, new types of charts may be easily prepared.

ARC Rynek i Opinia becomes one of our clients

19 Jun 2004

ARC Rynek i Opinia, already the 5th market research institute, became a user of the YAC Data Analyzer program.

New YAC Data Builder, press analysis extensions

27 May 2004

YAC Data Builder 2.10 - the program for importing data into YAC Data Analyzer - in the previous version was a console application. Currently it is an integrated GUI environment that contains a fully functional script editor for .dbs files and many functions that help and ease script preparation and data processing:

an import utility that loads data directly from SPSS (.sav) files and allows for defining the data's structure (modules, question definitions),
syntax highlighting,
column blocks,
search / replace with regular expressions and incremental search,
multi-level undo and redo,
macro recording and playback,
script validation,
data processing directly from the editor,
run YAC Data Analyzer automatically on the processed data,
make-type utility that processes only the changed parts of the documentation and data,
and many, many more...

The previous console version is still available (for batch processing).

Press analysis extensions in YAC Data Analyzer 2.10 include:

handling of readership data by days for dailies in general analysis and media plans,
handling of data on the number of issues, circulation and sales (also by days of the week and by regions),
calculation of indicators based on the number of issues, circulation and sales (e.g. cost of insertions / sales),
automatic importing and displaying of data collected by Zwiazek Kontroli Dystrybucji Prasy (Union for Control of Press Circulation).

Moreover, many smaller extensions were added that should help in day-to-day program usage.

I-Metria becomes one of our clients

8 Apr 2004

I-Metria became a user of the YAC Data Analyzer program.

Pentor-Poznan becomes one of our clients

15 Mar 2004

Pentor-Poznan became a user of the YAC Data Analyzer program.

Press media plan optimizer

26 Jan 2004

YAC Data Analyzer 2.00 introduces press media plan optimization. Genetic and randomization algorithms are used to find media plans that meet one or more criteria, but can also optimize for two or more values (such as OTS 1+ and Freq) at the same time. Optimization for two or more target groups is also supported.

Full export of reports (including charts) was also added to the program.

TNS OBOP becomes a user of the YAC Data Analyzer application

30 Oct 2003

Our client, TNS OBOP, also became a user of the YAC Data Analyzer program.

ACNielsen Poland becomes one of our clients

9 Sep 2003

ACNielsen Poland became a user of the YAC Data Analyzer program.

Press readership analysis with media planning

1 Sep 2003

The next version of YAC Data Analyzer (1.20) introduces press readership data analysis, with calculation of advertising campaign indicators (media plan). You can compute all kinds of readership indicators, such as last issue readership, average issue readership, season cycle readership, number of issues read, number of contacts with an issue, readers per copy, and many more. Moreover, the following functions are available:

preselection of titles based on the regions they are issued in,
seamless transition from the readership analysis module to the media planning module, or rather the possibility of joint analysis of readership and media planning indicators,
OTS and OTS+ computations on any level (e.g. OTS 10, OTS 20+),
merging of OTS levels (e.g. OTS 1:3),
analysis of all indicators by waves of the survey and in various target groups,
crossing of all indicators with other questions,
analysis of coreadership and structure,
simultaneous analysis of many price lists,
analysis of only those readership and media plan indicators which are of interest to the user,
all data may be analyzed for groups of titles,
the CPP and CPM indicators are available in GRP, Reach, and Effective reach flavors (for any level of effective reach, e.g. OTS 3+),
population estimation of the indicators: AIR, GRP (i.e. Gross Impressions), OTS, OTS+.

In price lists you can define advertisement prices for all titles and various types of ads, and you can set a default price - one that will be automatically taken for new analyses. Price list comparison allow to take into account all kinds of promotions, discounts, packages, and other kinds of special offers.

Radio audience analysis

9 Jun 2003

In the new version of YAC Data Analyzer (1.10) you can analyze radio audience data. The following indicators may be computed: spontaneous and prompted awareness, weekly and daily reach, and reach in quarters. The analysis may be crossed by the places of listening and radio signal source. You can also analyze the mean time of listening, market share, and average quarter audience. The program allows for trends analysis, comparison of target groups, calculation of audience structure, colistening of stations and crossing of all indicators by any of the other questions.
All this in flexible pivot tables with the possibility of estimation of the results to the surveyed population, sorting, aggregated analysis for groups of stations, days of the week, time segments and other parameters. You also get: preselection of stations based on emission regions and easy report exports to other applications.

The first version of YAC Data Analyzer is ready

21 Apr 2003

After nearly four months of intensive work we are ready to present the first version of our analytical software: YAC Data Analyzer. Most of our efforts were directed at creating a general platform for the development of various kinds of analyses in the future, but with this version you already get multi-dimensional pivot tables with nested parameters, a fully operational charting module, multi-wave analysis, complex filter (target group) definitions, standard descriptive statistics, analysis of weighted data, and automatic data recalculation after installation of new data. The application is bilingual (Polish-English with the possibility of extension to other languages), the survey texts may be in one, two or more languages.

Our first contract: Outdoor

22 Jan 2003

Millward Brown SMG/KRC contracted us to prepare software which would help in processing data from the survey of outdoor advertising. In the study, with the help of GPS, data was collected on the positions of billboards and on respondents' routes through the city (Wroclaw). Our first application visualized these positions and routes, and calculated billboards closest to respondents. The second program processed the collected data to compute reach and other media indicators.

The start of our company

1 Jan 2003

On this day, the company YAC Software was formed - we are planning to develop software for the market research industry, concentrating on analytical and data processing applications.