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YAC Press Kit
The YAC Press Kit applications were prepared in 2005 for Polish Readership Surveys (Polskie Badania Czytelnictwa) to handle the readership survey in its new incarnation - using CAPI (earlier it was run using PAPI).

The software consists of: Details:

YAC Press Builder - database

The main function of the YPB application is the management of the database of all surveyed titles:
  • manage different periodicities,
  • manage lists of titles grouped into those periodicities,
  • manage inserts,
  • manage the list of titles that should be surveyed in the given wave of the project (so, excluding those titles that have been dropped from the survey or haven't been included in the survey yet).

Among other things, you can define here the question about awareness/reading of titles of a given periodicity. You can also define whether titles in this periodicity have different issues on the different days of the week.

On the image above, the tab is shown that includes general information about the selected title:
  • "Code" and "Variables' prefix" are used when processing the data,
  • "Group" defines the thematic group of the title,
  • "Comments" is an arbitrary text that can be used by the users of this application,
  • "Free" defines a free title (this changes the list of detailed questions for that title),
  • "Surveyed" should be checked for titles currently being surveyed; non-surveyed titles will be grayed-out on the tree of all titles,
  • in the tree, under a title, all its defined inserts are also listed.
You can also define the list of regions where the title is being circulated:

For each title, as well as for each insert, you can define a list of logos. Each logo can be marked as being surveyed or not. During the interview, all surveyed logos will be shown and if the respondent selects at least one of these, the program treats this as an indication, that the respondent knows/reads that title/insert (on the image below, the logo is fictitious, of course).

Finally, for dailies, you can define when these are issued:


YAC Press Builder - questionnaire

The second area that YAC Press Builder handles is the management of the survey's questionnaire - its readership part. (An example of a question's definition was already shown when describing the periodicity definitions.) So, the language used in our other applications - YAC Data Language - was customized to handle the question and response definitions, and the logic of the press questionnaire.

The program handles the versioning of:
  • question and response texts based on the respondent's sex,
  • question and response texts based on the paper's title and the day of the week (that the respondent is asked about),
  • the list of questions based on the periodicity and the type (main, insert) and whether the paper is free,
  • the list of titles based on the region where the respondent lives.

In the example above there are:
  • definitions of two questions with the identifiers a2 and a3,
  • definitions of question texts in the << and >> tags,
  • definitions of question types (single or multi choice),
  • definitions of responses.
For each response, you can define:
  • the type of the response as a single choice in a multi choice question (then this response excludes all other responses, such as "none" in a list of brands),
  • its identifier and numeric code,
  • its text,
  • an optional action that the program should take when this response is selected (such as going to another question than the next one).
In the question and response texts, you can:
  • reference the newspaper's or the magazine's title through the %title% tag,
  • reference the days of the week through the %day% tag
    where the tag %day-x% means that the name of the day x days before the day of the interview will be displayed, for instance if today's Wednesday, %day-2% will display "Monday"; moreover, if the newspaper is not issued on that day, the response will be disabled,
  • version the texts by the respondent's sex through the %K% tag
    where the tag %Kx_y% will display x for men and y for women.
Moreover, YAC Press Builder supports:
  • exporting data to the YAC Press Interviewer application in the form of a questionnaire ready for interviews,
  • exporting and importing data to/from Excel,
  • importing logos of individual titles,
  • checking questionnaire correctness (and navigation through found errors).

YAC Press Interviewer - awareness/reading

YPI is used to conduct the interview itself. It can work in two modes: independent (then the configuration of the program is defined on startup in a dialog window) or executed from an ODIN questionnaire (then the configuration is passed in from the questionnaire in ODIN). The configuration consists of the following parameters:

That is:
  • respondent's identifier,
  • respondent's sex,
  • county number,
  • ordering of titles in general questions (awareness/reading).
Next, depending on the ordering of titles, their logos are displayed; the respondent then indicates those titles that he/she knows (or those inserts that he/she reads). Of course, the logos below are fictitious:

Next, for each indicated title, the interview goes through a series of detailed questions about that title.


YAC Press Interviewer - detailed questions

Individual questions are usually displayed on the screen one at a time, but you can override this behavior. When showing questions about a title, the title's logo is displayed on the right hand side of the screen (as a reminder).


ODIN - background data

This part of the questionnaire, though it could have been handled by YPI, was prepared in the ODIN program (made by NIPO). I decided that there wasn't much sense in repeating the functionality of the whole program. So, under ODIN, the background data was gathered, as well as some additional data such as radio audience. Next, YPI is ran from inside ODIN and there we register the readership data, and then we return to ODIN to close the interview.

All the data (from ODIN and YPI) is saved to a single record managed by ODIN, so there are no problems with managing the collected data.